Associated Bank, Financial Information

Terms and Definitions

• Domestic deposits

  The sum of all domestic deposits, including demand deposits, money market deposits and time deposits.
• Equity capital

  Total equity capital (includes preferred and common stock, surplus and undivided profits).
• ROA

  Return on assets, net income after taxes and extraordinary items (annualized) as a percent of average total assets.
• ROE

  Return on equity, annualized net income as a percent of average equity on a consolidated basis.

Associated banks are known for strong relationships with their communities, with many offices tracing their roots to the 1880s and 1890s. Associated Banc-Corp was founded in 1970. Associated employs more than 4,600 colleagues. Personal service is the banks guiding principle, from providing products that meet and exceed individual customer needs, to doing the "little things" that make your experience with Associated a special one.

Associated Banc-Corp (NASDAQ: ASBC) is one of the top 50, publicly traded, U.S. bank holding companies and the parent of Associated Bank, National Association:
• $24 billion in assets
• $18 billion in deposits
• $16 billion in loans
• $2.5 billion market capitalization

Associated Banc-Corp will be the most admired Midwestern financial services company, distinguished by sound, value-added financial solutions with personal service for our customers, built upon a strong commitment to our colleagues and the communities we serve, resulting in exceptional value for our shareholders.